Gone are the days of wondering how that couch will look in your living room—or if those glasses actually fit your face. With AR, shopping is no longer passive. It's immersive.
Retailers and ecommerce brands are using augmented reality to let customers try products virtually before they buy—boosting engagement, reducing returns, and increasing confidence.
👓 Examples of AR in Retail
- Furniture preview: IKEA’s AR app lets customers see 3D models in their room.
- Virtual try-on: Warby Parker and Sephora allow users to try glasses or makeup using face-tracking AR.
- AR packaging: Brands like 19 Crimes use AR to animate wine bottles with stories and character content.
📈 Business Impact
- 30–50% increase in conversion rates with AR-enabled product pages
- Lower product return rates
- Increased average time on page and higher customer satisfaction
AR isn’t just a feature—it’s a sales driver. As smartphones get smarter, every brand should explore how augmented reality can elevate the buying journey.
