“Where’s the closest pizza place that’s open right now?”
That’s a voice search. And if your business isn’t optimized for it, you’re invisible to a growing share of customers.
📈 What Makes Voice Search Local?
- Intent-driven: Users want immediate answers and options nearby.
- Mobile + voice: 70% of voice searches happen on mobile, often on the go.
- Shortlist results: Assistants return 1–3 top choices, not 10 blue links.
🛠 How to Optimize Your Business
- Claim your Google Business Profile: Ensure accuracy in hours, location, and categories.
- Add FAQs with spoken phrasing: “Do you deliver?” or “Are you pet-friendly?”
- Get more reviews: Voice assistants prefer businesses with positive social proof.
- Use schema markup: Add local business structured data to your website.
With voice, the competition is fierce—but the winner takes it all. Be the business that shows up when your customer asks.
